A well-written description can make the difference between receiving lots of irrelevant inquiries or finding the right tenant in less time. While photos catch the initial attention, the listing text is also crucial for building trust and answering key questions. In this guide, we help you structure your descriptions clearly, directly, and much more effectively.

‍

Start with a clear summary

‍

The first paragraph should quickly answer the question every renter has: Why should I be interested in this place? In these opening lines, mention the type of property, its general condition, and location. This summary should serve as a useful, quick intro that helps the reader decide whether to keep reading. There's no need to overdo it—just focus on the essentials.

‍

List the basic details in a clear format

‍

After your initial summary, include the key facts in a well-organized block: square footage, number of bedrooms and bathrooms, whether it’s interior or exterior, furnished or unfurnished, rental price, and whether utilities are included. It’s also important to mention if the apartment is available now or from a specific date. When this information is complete and easy to find, it prevents repeated questions and speeds up the process.

‍

Describe the rooms logically

‍

Write a short description of each room, following an order that makes sense. You can start with the living room, then the kitchen, followed by the bedrooms, the bathroom, and any other spaces like terraces, hallways, or storage rooms. You don’t need to describe every corner, but do mention the functional elements in each room and their condition. This helps prospective tenants visualize the space before visiting.

‍

Highlight the relevant extras

‍

Some details can make a rental stand out—especially if the price is similar to others. Mention whether there’s air conditioning, individual heating, a washing machine, dishwasher, elevator, storage room, garage, or Wi-Fi. You can also note if the building has a doorman, if pets are allowed, or if there are shared amenities. These extras should be placed in a separate section of the text so they’re easy to spot.

‍

Include useful information about the area

‍

Not every renter knows the neighborhood, so it’s helpful to provide some context. Point out nearby metro or bus stations, supermarkets, pharmacies, schools, parks, or sports areas. You can also describe whether the area is quiet, lively, residential, or central—but always with a practical tone, not a promotional one.

‍

Specify the lease terms and tenant profile

‍

Being upfront about the kind of tenant you're looking for saves time. If you prefer long-term leases, say so. If the minimum contract is one year, include that. State whether pets are allowed, if smoking is permitted, or if there are any restrictions on age or type of tenant (e.g., single person, couple, students, professionals). The more specific you are, the better filtered the responses will be.

‍

Eliminate spelling and grammar mistakes

‍

A listing with writing errors creates a bad impression and can lead to distrust. Take a few minutes to check spelling, punctuation, and clarity before publishing. If in doubt, use editing tools or ask someone else to review it. Good writing is part of professional communication.

‍

Support what’s shown in the photos

‍

The text shouldn’t repeat what’s visible in the images, but it can give valuable context. If the photos show a spacious living room, mention its good orientation, access to a balcony, or a recent renovation. Use the text to explain what the pictures don’t show: material quality, type of heating, insulation, or layout.

‍

Avoid exaggerations or empty phrases

‍

Don’t use adjectives that add no real value or create expectations that may not be met. Phrases like “perfect for...” or “ideal for...” don’t offer concrete information. Focus instead on actual features and facts—that’s what renters look for when deciding.

‍

Make it easy to read

‍

Use short paragraphs, clear sentences, and a structure that’s easy to scan. Don’t overuse caps or exclamation marks. If possible, divide the text into thematic blocks with spacing to improve readability on mobile devices. The clearer your text is, the more trust it builds.

‍

In the end, it’s about clarity, not sales

‍

A good description isn’t about selling the apartment—it’s about explaining it well. The clearer, more complete, and honest your information is, the better your results will be. You’ll get fewer repetitive questions, save time on unnecessary visits, and attract renters who are genuinely looking for what you’re offering.